Hankook launches new company website for Europe


Premium tyre manufacturer Hankook has launched its completely redesigned website in 12 European countries this January. New features are combined with an updated look and feel to welcome visitors to a user-friendly experience offering updated dealer and product search to detailed company and tyre information.


Premium tyre manufacturer Hankook has launched a redesigned company website for 12 European countries (Czech Republic, France, Germany, Hungary, Italy, the Netherlands, Poland, Russia, Spain, Sweden, Turkey and the United Kingdom), catering to the increasing demand for first-hand information on the internet. With many practical features that simplify browsing, the website offers quick and easy access to a wide range of information through the improved search function. While the upgrade has already been implemented some time ago in Germany, all other local country versions went on air this January.

“The internet plays a major role in the consumer’s research and decision making process before buying a new set of tyres. With our new website we make the necessary information as easily accessible as possible to help customers find the right product for their needs as well as additional tyre information ranging from tyre fitting to storage and care.” explains Mr. Gang Seung Lee, Vice President of Marketing and Sales, Hankook Tire Europe.

Users will automatically be directed to their local versions of the new website when visiting www.hankooktire.com. Visitors to the website are welcomed by a user-friendly design and intuitive features including an upgraded dealer locator tool that points motorists to their closest Hankook retailer by postcode or city. Drivers are also able to easily identify a choice of suitable products for their vehicle by entering the preferred tyre size or vehicle type information whilst also obtaining directions to their nearest Hankook Masters and shops that offer certified premium service for all tyre related aspects.

Valuable hands-on guides on tyre care, care, driving tips and information on the Hankook brand can all be found on www.hankooktire.com alongside interesting insights and information on the company’s motorsports and football sponsorship activities, highly noted global cooperation’s and partnerships, award-winning designs and forward-thinking technologies.

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