Bridgestone, the world’s number one tyre and rubber company, returns to the Geneva Motor Show for its 86th edition (1st to 13th March) armed with safety solutions and innovations for all types of drivers and vehicles. Bridgestone Hall 6, Stand 6253


See how game-changer Bridgestone DriveGuard works

The first safety solution on show is DriveGuard, Bridgestone’s new extended-mobility tyre for most cars with TPMS. Experience in virtual reality how you can drive safely on zero pressure after a puncture, thanks to Bridgestone DriveGuard.

Bridgestone DriveGuard is a breakthrough for the end-user in terms of safety and peace of mind as it can sustain to virtually all types of tyre damages and can be fitted on most cars equipped with TPMS. Furthermore, it offers no compromise in terms of comfort and boasts best in class performance.

Lastly, it is an eco-conscious product by taking away the need for a spare tyre and being fully recyclable through the traditional channels.

And see for the first time new Bridgestone DriveGuard Winter, offering the same peace of mind including superior wet grip and superb snow traction.

Bridgestone also presents its UHP flagship product: Potenza S001 seen as exclusive factory fitment on the BMW i8 hybrid sports car… and many more!


First view of Firestone Destination Winter

Bridgestone shares the stand with Firestone: a key mid-segment player now bouncing back in Europe under Bridgestone’s multi-brand strategy.

This Firestone revival gets extra lift with the launch of the Destination Winter, first seen here in Geneva.

Firestone Destination HP has carved out a distinctive position with drivers of medium- and small-sized SUVs. Destination Winter carries this through to the cold season, offering top snow control and best-in-market EU label B rating for wet grip. Also on show is Firestone Multiseason, an innovative solution for milder European winters where cold spells can suddenly surprise us.

Adding glitter and colour to the stand is the Firestone Music Tour , showing visitors how Firestone reaches out to its core target audience with an innovative sponsoring programme at major music festivals across Europe.

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